content marketing

Ghostwriting

First Rule of Thought Leadership: Write What You Want to Be Noticed For
ByJason McBride September 14, 2026September 14, 2026

The biggest mistake you can make when deciding to start building your thought leadership portfolio is to use AI. AI seems like the perfect shortcut, especially if you use AI in other parts of your business. But if you use AI for thought leadership, you are bringing neither thoughts nor leadership to your work. The…

Read More First Rule of Thought Leadership: Write What You Want to Be Noticed For
Law Firm Marketing

Why Snail Mail is Cool (and Effective) Again
ByJason McBride April 28, 2026May 15, 2026

Your business needs to reach people in the real world The robots are drowning us all in a tsunami of digital marketing and advertising. It feels like capitalism run amok. Not only is the firehose of sleazy sales pitches exhausting for consumers, but it’s also making it harder and harder for ethical businesses to get their…

Read More Why Snail Mail is Cool (and Effective) Again