Greenfield Global is a leading Canadian renewable energy company. I worked with Greenfield to rewrite its existing homepage copy to be less technical and more compelling.

The new copy had to appeal to multiple audiences, including company executives, investors, and the general public. It was essential to use accurate data and present the numbers in a way that non-experts would understand their importance from the context and that experts would read without feeling condescended to. I also provided UX design suggestions for ways to help guide visitors to the most important parts of the website.

The Greenfield project is an excellent example of my ability to take technical fields and complex data and tell a compelling story in bite-sized chunks. The full homepage is here.