I wrote multiple pages of web content for the Florida business law firm Walsh Banks, including a page on franchise law that I also adapted into a lead magnet.
The purpose of the web copy was to position the firm as an expert in several fields. It also improved its local and general SEO results for dozens of critical keywords and increased the number of potential clients who chose to set up consultations with the firm after visiting the website.
In addition to writing web copy about the firm’s franchise law services, I wrote content about real estate law, real estate litigation, business law, incorporation services, merger and acquisition practice, construction litigation, and dozens of other pages.
You can find the franchise law web page here. You can see the full lead magnet I created from this content here.
