
Locus Digital retained me to write sales copy for multiple landing pages, including their Free SEO Audit page and Site Booster Pack page.
In addition to the copywriting, I provided UX recommendations to guide visitors through the page and increase the offer conversion rate.
The Free Seo Audit page worked as a loss leader for Locus, allowing the company to demonstrate its expertise at a low cost and giving its sales team an opening for conversations with prospects about its digital marketing services.
The Site Booster Pack page was more of a traditional sales landing page that explained the benefits of the Locus Digital offer and persuaded visitors to take the next step towards becoming a paying client. Because of the offer’s cost and the complexity of the service, the copy on this page was much more extensive than on the Free SEO Audit page. Once again, in addition to writing the copy, I made UX recommendations to maximize the page’s conversion rate.
Both pages continue to convert well for the client, even several years later.
You can see the Free SEO Audit page here and the Site Booster Package page here.