Locus Digital is a B2B digital marketing agency. I was hired to create multiple video scripts for the company, including a five-minute video sales letter (VSL) for the Site Booster Pack, a three-minute explainer video for the One-Time Site Optimizer Service, and a one-minute VSL for the Free Homepage Redesign offer.
Each script was designed for potential customers with varying levels of digital marketing experience and sophistication. Any technical terms needed to be explained as simply and clearly as possible without being patronizing. The overall tone for all three videos was conversational and informational, gently persuading viewers to take the desired action without making the customer feel like they were in a high-pressure sales environment. In addition to writing the text for the scripts I also provided guidance for the visual feel of the videos.
You can watch all three videos below.