
OmniStar Financial Group hired me to write articles and source royalty-free images for their monthly dental practice management newsletter.
OmniStar’s business model was to advise dentists and orthodontists on the best ways to market and manage their practices for a fee and recruit their practice management clients to the wealth management side of the business.
The monthly dental practice newsletter included two to four brief articles with general leadership advice, dental practice marketing tips, business management tactics, and anything related to dentists’ health and well-being. The newsletter was sent to both clients and potential clients. The goals being to give existing clients additional value and to use content marketing to convert readers into clients.
You can read some examples of the dental practice management newsletters by clicking here.