As the market for legal cannabis, hemp, and CBD has grown in the United States and Canada, B2B cannabis companies and new dispensaries have struggled with a tangled and conflicting web of regulations around cannabis advertising.
Consistently, one of the best marketing strategies has been a mix of direct sales via email and content marketing through articles, blog posts, and advertorials. I have written scores of content marketing pieces for both B2B and B2C cannabis, hemp, and CBD companies. Often, I have also sourced royalty-free images to accompany the posts.
You can find examples of seven different cannabis posts ranging in length from 500-1,000 words here.