3 Reasons Your Cannabis Business Must Use GAAP & Cost Accounting is a promotional booklet for a CPA firm that specializes in working with cannabis dispensaries and growers. The publication is available both online as a lead magnet for prospects to receive for free in exchange for their email address and as a printed booklet given out at networking events.
Many prospects in this industry are new to standard business and accounting prospects. This short booklet explains how critical proper accounting is for cannabis businesses.
The firm is able to send potential clients who download this lead magnet a short automated email sequence that increases the likelihood of a prospect setting up an initial consultation with the firm. It also allows them to enhance their brand presence among their target market in the cannabis space.
This lead magnet is 1,000 words and 10 pages (including the cover) long. It’s designed to be easy to read, with the text in a 15-point font and each page having only a few paragraphs of text. The page layout is simple and aesthetically pleasing and looks great both as a digital PDF and as a physical booklet.
You can view the entire lead magnet by clicking here.